GOLD - FEATURE PLACEMENT, TELEVISION

GOLD - FEATURE PLACEMENT, TELEVISION

 

CBS THIS MORNING: THE NATIONAL AQUArIUM

The National Aquarium's new $13 million Black Tip Reef exhibit, the country's most comprehensive recreation of an Indo-Pacific reef, featured a 260,000-gallon coral reef ecosystem with more than 700 animals from 65 species of marine life, 3,000 pieces of coral, a 500+ sea turtle and 20 blackip reef sharks.

Rather than focus on the product, our content strategy highlighted the exhibit's purpose as the centerpiece of the National Aquarium's mission to be the premier voice of marine conversation in the country.

As a result, CBS This Morning previewed the opening in a 5:20 minute feature that highlighted The National Aquarium's purpose of preserving the world's natural aquatic resources and living systems.